Use Genomics to Fast Track Your Genetic Progress


Genomic testing technology allows farmers to sample DNA in the form of a tissue sample or tail hair sample and predict individual animal’s genetic merit from as early as birth. The reliability of results is seen to be similar to that of an ABV of a 7th lactation cow.

From pinpointing individual animals right through to identification of elite or poor performing groups of your herd, genomics allows you to utilise critical data and make better and more informed decisions. Such decisions many include identifying heifers to sell, those to inseminate with sexed semen or those destined to be joined to beef. The philosophy behind the technology is “Do not let subpar heifers become subpar cows and do not let subpar heifers produce subpar calves”.

Talk to your local sales team about implementation into your herd and the benefits it can provide you, alongside how we can make it best fit with enterprise.


  • Increase value and genetic potential of your herd
  • Increase your rate of genetic gain
  • Ease of semen allocation
  • Avoid excess heifer rearing costs
  • Ensure future investment is only made on your best animals
  • Determine parentage

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