Remember these words

Are you one of hico’s true blue customers!

These words accompanied our new marketing strategy that linked herd recording charges to semen purchases. The idea behind this was that no matter which company you chose to buy your semen requirements from, your herd test charges would be discounted, provided the semen bill was invoiced through hico.

This marketing strategy proved to be unsatisfactory as customers found it to be confusing and competitors added to the confusion and took advantage of this uncertainty.

But the most disappointing outcome was that some customers’ interpretation was that they were being blackmailed by hico. This was the furthest thing from the hico board’s mind when this strategy was introduced and if this is the case I sincerely apologise for the confusion and uneasiness this policy has caused. This link will no longer be enforced.

One good outcome was that Western District farmers are now receiving herd improvement charges at a reduced rate that hasn’t been available in the past. This to me proves the value of a truly independent Herd Improvement provider such as hico!!

Robert White

Chairman

hico Australia